Saturday, January 10, 2009

Is McDonalds Targeting African Americans?

I have been getting my weekend fix of NFL football lately and I have noticed that McDonalds has been running a lot more commercials with African-Americans. I wonder if they are focusing their advertising towards the "urban" community. I brought this up to a few people and I got some interesting responses.

"Cause we're the only ones still eating that unhealthy stuff."

"Three items you'll find in a 'lower' class neighborhood...church, liquor store w/ the built in check casher and McDonalds. In the end, which one has more advertising dollars?"

"Why can't we be in a Subway commercial...it's time Jarred got replaced with a brother."

I'm not sure if they are targeting or not but I have decided to not eat McDonalds any more. For me, this won't be a racial thing but a health thing.

Let me know your thoughts.

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